Kelly Kistler
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Flying Horse Farms

CAMP WITH A CAUSE

 

CHALLENGE

Flying Horse Farms is a non-profit organization that provides the a magical, and transformational experience for children with serious illness’s and their families attend camp in hopes that they will leave their worries behind and enjoy being a kid while at camp.

This campaign will focus on the camp’s opening of their new Happy Times Workshop. It will directly interact with potential and past campers with the goal of introducing the spirit of woodworking and giving a sneak peak at the programs the shop will bring to camp.

 
 

Welcoming | CONSIDERATE | FUN | LOVING | MAGICAL

 
 

APPROACH

Tactile textures and patterns will be used in combination with imagery of the craft, in order to highlight the artistry, pride, and significance made when creating something personal within the Workshop.

 
 
 
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Branding: Logo

 
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Big barn project : SKETCHES

Hand Lettering Process : Sawdust

 
 
 
 
 
 
 

PRINT PROMOTION: POSTER DESIGNS

 
 
 
 

HAPPY TIMES WORKSHOP: 30 SECOND TEASER

 
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THE BIG BARN PROJECT

The Happy Times Workshop is set to open within Spring of 2018. In order to raise intrigue and keep a constant excitement for the opening, the Big Red Barn Project will team up with local wood workers to create nine models of the camp’s iconic building. Each month a new model, that utilizes Aurasma technology to take an inside look at how each barn was created, will be released within one of the nine hospitals that FHF serves. An online turnaround of each barn will also be added to the Flying Horse Farm’s website to allow campers from all over the mid-west to see the different models as they are released.

 
 
 

THE BIG RED BARN PROJECT: ONLINE TURN AROUND