Flying Horse Farms is a non-profit organization that provides the a magical, and transformational experience for children with serious illness’s and their families attend camp in hopes that they will leave their worries behind and enjoy being a kid while at camp.
This campaign will focus on the camp’s opening of their new Happy Times Workshop. It will directly interact with potential and past campers with the goal of introducing the spirit of woodworking and giving a sneak peak at the programs the shop will bring to camp.
Welcoming | CONSIDERATE | FUN | LOVING | MAGICAL
Tactile textures and patterns will be used in combination with imagery of the craft, in order to highlight the artistry, pride, and significance made when creating something personal within the Workshop.
Big barn project : SKETCHES
Hand Lettering Process : Sawdust
PRINT PROMOTION: POSTER DESIGNS
HAPPY TIMES WORKSHOP: 30 SECOND TEASER
THE BIG BARN PROJECT
The Happy Times Workshop is set to open within Spring of 2018. In order to raise intrigue and keep a constant excitement for the opening, the Big Red Barn Project will team up with local wood workers to create nine models of the camp’s iconic building. Each month a new model, that utilizes Aurasma technology to take an inside look at how each barn was created, will be released within one of the nine hospitals that FHF serves. An online turnaround of each barn will also be added to the Flying Horse Farm’s website to allow campers from all over the mid-west to see the different models as they are released.